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March 26, 2008

"Gay and Lesbian Tourism: The Essential Guide for Marketing"

An advertisement plastered with faces of happy heterosexuals tends to read an unfavorable "This is not for you" to many LGBT consumers. 

Jeff Guaracino's new book, "Gay and Lesbian Tourism: The Essential Guide for Marketing" is essential reading for how to change that message, especially given the importance of the gay travel dollar exploding now -- estimated to be valued at around $54 billion annually -- and advertising and marketing professionals scrambling to get on board.   See LGBT travel marketing
PlanetOut, CA.  Purchase this book  @ Amazon.com and help support this blog.

1 Comments:

At 1:27 AM, March 27, 2008 , Anonymous Anonymous said...

Garden Books Soft-opening(Beijing)
Cafe + Books = Good Times
Open: 8am-9pm
GREAT PLACE, AMAZING FOOD AND VERY GOOD SERVICE!
This cafe and bookstore is a fantastic addition to Beijing’s foreign community. And you could always have the best food. This two-story bookstore provides an extensive selection of English-laungage titles for all ages. And the cafe’s highlights include gelato (Italian ice cream), Illy coffee, and a quiet seating area to work or chat in if you need it.
44 Guang Hua Road,by 2nd Ring(E),Chaoyang District,Beijing,100020

 

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